I keep emphasizing that we need to start respecting ourselves, our culture, history, heritage, identity, way of life and culture in order to be respected by others.If we look through the prism of tourism, the main word and motive of travel is authenticity, ie getting to know new ways and culture of living. It was through that prism in Senj that they started branding the national cultural heritage and revitalizing the almost forgotten Senj Red Riding Hood or from miles as they call it Little Red Riding Hood.The project called “Little Red Riding Hood” is an interdisciplinary multi-year project of the creative and cultural industry with the inevitable segment of preservation, presentation and branding of national cultural heritage. The Red Riding Hood from Senj draws its roots from the Illyrian costume, and in today’s exhibition in the Nehaj Fortress it is worn by an Uskok ensign. With this project, the jewel of the heritage of the city of Senj and Croatia is presented to the general public in a way that according to the original hat template, in a series of workshops in the public open space of squares and streets throughout Croatia, parts of the hat (patchwork) are sewn in such large numbers the biggest Red Riding Hood cap.The project officially starts in Senj, on Senj’s White Waterfront on August 16, 08, at 2017 am, and will later take place in stages, will include selected participants with a sensibility for art, history and preservation of national cultural heritage – and will last for three years. The initiator and author of the project is the Senj artist Marija Zudenigo, and she has already expressed her love for the city with two notable volunteer projects for Senj, “Senjska Balonarij” which marked the great 10th anniversary of this Mediterranean city and “Senjska Fregata” – launching 3000 paper boats to the port of Senj, June 1000, 4.6.2016, in honor of the city of Senj, to preserve the Adriatic and the Mediterranean. “My thinking is moving in the direction of setting up an art platform that would achieve the interest of the audience on social networks and beyond through a series of projects designed in this way based on the historical artifacts of the city of Senj. My wish is to create an emotional connection with the future visitor and to awaken the intention to visit the city at some point. Such projects are imagined to be realized through the contribution of individuals and their free will to participate in them and thus become a visible factor of change.”Maria Zudenigo points out.Great project and tourist story that I must definitely be one of the main motives of the city of Senj. But there are many challenges, first and foremost the Senj hat should once again be positioned among the citizens of Senj and acquire the habit of using and making it. Only when the local population accepts the revitalization and re-wearing of the Senj hat, can the day-to-day development of branding begin, so that the whole story is credible and the Senj hat is proudly spoken about.Nehaj Fortress, SenjThis is exactly one of the first goals of this three-year project, as Zudenigo points out and adds that the Uskok hat practically does not exist except on the stone plastic from the head of the Uskok and as an exhibit in the museum. “The ostrich has never been talked about or interpreted, but we want to revive it because we are certainly talking about a very valuable national cultural heritage. The idea is to assemble these patchouli (pieces of canvas) from all over Croatia in order to make one big Uskok hat that will complete the entire Nehaj Fortress in Senj. One piece of canvas 50cmx50cm will come from each part of Croatia, which would then be combined into one large Uskok hat. By the way, the Uskok hat is usable and wearable even in today’s fashion expressions and trends. Also, the hat is of Illyrian origin and Illyrian costume which means that this story lasts from the Neolithic to the present day. We are going step by step and we will see where this story will take us, I sincerely hope that soon the Uskok hat will become a recognizable symbol of Senj.“Concludes Zudenigo.Citizens of Senj, friends of Senj and tourists who will meet on Senj’s White waterfront at 16 am on Wednesday, August 10, will attend the event – a performance that will start a large interdisciplinary project “Little Red Riding Hood” – sewing Senj’s Little Red Riding Hood hat.
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